Cooper tires three ways. Some pitch examples:

Direction 1

It’s not a simple thing, to make something that’s right for almost everyone.

To make something high quality yet affordable to all. That has grit and grip. That’s built to last but won’t break the bank.

Cooper Tires: the tire for most people.

Direction 2

People who think of tires only when a pothole reminds them. They’re tires for people who care the right amount about tires. They

won’t skimp on safety, but have no problem cutting out the fancy.

Direction 3

Best case scenario? You won’t think of our tires until you replace them.

Yes, they have grip. Yes, they run strong and silent. But mostly, they’re such high quality, you can just live, and not think

about tires for the next 45, 55, 65, 75, or 85,000 miles.

Creative team: Dawn McCarthy/Mike Tuton Agency: Colle McCvoy